Jayna Rebranding a traditional Indian wanna be MNC

Chris Dessa
May 23, 2021
1 min read

Updated: Apr 24, 2023

Jayna a reputed brand name in the Indian market needed an image makeover to penetrate the international market but being a traditional Indian and being in the market for so long, they were afraid to accept a rebranding equivalent to the international standards.

We researched and strategised a way out by which the company identity and communication improve the standard to the international levels and it should also not change so much that the domestic market does not recognise the company.

We started with the research, strategy, then moved towards Photography and designing and creating an identity, communication for businesses (B2B) and customers (B2C), product catalogues, digital communications, outdoor, packaging, exhibition etc.

Rebranding a traditional company involves modernising a brand's visual identity and messaging to better reflect its values and resonate with modern consumers. At our company, we have a team of experts who can guide you through the rebranding process, from researching market trends and consumer preferences to creating a new logo, packaging design, and marketing materials. We understand the importance of balancing a brand's heritage with modernisation to ensure that the rebranding process is successful and well-received by your target audience. Trust us to help you rebrand your traditional company and bring your brand into the modern era.