Creating a Brand Identity: Track London

Updated: May 19, 2018

Track London is a branch out company of an international brand of men's apparel. We started with the name finding by creating a strategy first. This strategy included a survey and research of the type of name liked and bought by the targeted audience. Then proceeding towards developing and designing a mood board which helped us to finalise the direction of designing the brand identity.

Strategy and Identity Design for an Apparel Brand


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