Updated: May 23, 2018
We branded an age-old family business keeping in mind their traditional craftsmanship and the esthetics, reflecting in their brand identity.
Rajiv Jewellers is a business which was in the family for decades. As the new, young and energetic directors joined the business, they wanted to brand the age-old company in a modern way but not to lose their tradition and craftsmanship of traditional jewellery. We designed a brand strategy that describes the "what" has to be done and "How" it should be executed, the time frame and the budget to do everything in stages.
The photography was divided into Model-based (Manushi Chhillar as Model), Product, and showcasing craftsmanship.
We started with the first project to design an identity and then conducting a photo shoot by studying their competitors. No, doubt there are multiple stages and it will time.